Records - Vietking

Lego - 65 years

Lego is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

The Lego Group began in the workshop of Ole Kirk Christiansen (born 7 April 1891), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", from the Danish phrase leg godt, which means "play well". It expanded to producing plastic toys in 1947. In 1949 Lego began producing, among other new products, an early version of the now famous interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and then there released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample given to it by the British supplier of an injection-molding machine that the company had purchased. The bricks, originally manufactured from cellulose acetate, were a development of traditional stackable wooden blocks that locked together by several round studs on top and a hollow rectangular bottom. The blocks snapped together, but not so tightly that they required extraordinary effort to be separated.

Lego's Wki logo (Dutch)

The Lego Group's motto is det bedste er ikke for godt which means roughly "only the best is the best" (more literally "the best is never too good"). This motto was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly.The motto is still used within the company today. By 1951 plastic toys accounted for half of the Lego Company’s output, although Danish trade magazine Legetøjs-Tidende ("Toy-Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.

By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile. In 1958, the modern brick design was developed, and it took another five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer. The modern Lego brick was patented on 28 January 1958.

The Lego Group's Duplo product line, introduced in 1969, is a range of simple blocks which measure twice the width, height and depth of standard Lego blocks, and are aimed at younger children.

In 1978, Lego produced the first minifigures, which have since become a staple in most sets. New elements are often released along with new sets. There are also Lego sets designed to appeal to young girls such as the Belville and Clikits lines which consist of small interlocking parts that are meant to encourage creativity and arts and crafts, much like regular Lego bricks. Belville and Clikit pieces can interlock with regular Lego bricks as decorative elements.

Lego House

Lego Fabuland ran from 1979 to 1989. The more advanced Lego Technic was launched in 1977. Lego Primo is a line of blocks by the Lego Group for young children that ran between 2004 and 2006. In 1995 Lego Baby was launched for babies.

In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts will build models and see how they react in microgravity, as part of the Lego Bricks in Space program. The results will be shared with schools as part of an educational project.

In May 2013, the largest model ever created was displayed in New York, made of over 5 million bricks; a 1:1 scale model of an X-Wing. Other records are a 112-foot tower and a 4 km railway.

Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including town and cityspacerobotspiratestrainsVikingscastle,dinosaursundersea exploration, and wild west.

Identity and Landscape Kit

While there are sets which can be seen to have a military theme – such as Star Wars, the German and Russian soldiers in the Indiana Jones sets, the Toy Storygreen soldiers and Lego Castle – there are no directly military-themed sets in any line. This is following Ole Kirk Christiansen's policy of not wanting to make war seem like child's play.

The Lego range has expanded to encompass accessory motors, gears, lights, sensors, and cameras designed to be used with Lego components. Motors, battery packs, lights and switches are sold under the name Power FunctionsThe Technic line utilises newer types of interlocking connections that are still compatible with the older brick type connections. The Technic line can often be motorised with Power Functions.

Bionicle is a line of toys by the Lego Group that was marketed towards those in the 7–16 year-old age range. The line was launched in January 2001 in Europe and June/July 2001 in the United States. The Bionicle idea originated from the earlier toy lines Slizers (also known as Throwbots) and the short-lived RoboRiders. Both of these lines had similar throwing disks and characters based on classical elements. The sets in the Bionicle line have increased in size and flexibility through the years. Bionicle was discontinued and replaced with Hero Factory in 2010. Along with Hero Factory,another similar set has been made such as the Bionicle type Lego Legends of Chima, which use the same structure for the minifigures.

One of the largest Lego sets ever commercially produced is a minifig-scaled edition of the Star Wars Millennium Falcon. Designed by Jens Kronvold Fredericksen, it was released in 2007 and has 5,195 pieces. It was surpassed, though, by a 5,922-piece Taj Mahal

Lego pieces of all varieties constitute a universal system. Despite variation in the design and purpose of individual pieces over the years, each remains compatible in some way with existing pieces. Lego bricks from 1958 still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers. Six pieces of 2x4 bricks can be combined in 915,103,765 ways.

Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged they must fit firmly, yet be easily disassembled. The machines that make Lego bricks have tolerances as small as 2 micrometres.[18]

 
Dimensions of some standard Lego bricks and plates.

Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan, which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, in three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holiday periods, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups.Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, such as for marketing and packaging.

A computer program (LEGO Digital Designer) is available for consumers to create their own digital designs, and a similar tool is available for the Chrome browser.A service to ship physical models from LDD to consumers ended in 2012.

Huyen Ngan (Collected)

Source: Wikipedia

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