Longest continuous live commerce broadcast featuring sarees on a digital platform and highest number of sarees sold

The record for the longest continuous live commerce broadcast featuring sarees on a digital platform lasted for 24 hours and was set by Anjeleena N D’Silva, Managing Director, VL Group, on 07 March 2026 wherein 2134 sarees were sold and 2077 unique sarees were shown.This achievement stands as a testament to innovation, perseverance, and excellence in the digital retail industry.

Anjeleena N D’Silva also set a new record of highest number of sarees sold during the same live broadcast.